Skip to content
ABOUT
Our Beginning
Bit by Bit was founded in Gisborne by Kristy and Sana — two mums with a shared vision to reduce unnecessary waste and chemicals in our homes and for the planet. Through their passion for natural, effective, low‑waste cleaning and body products, they created the original formulations, built a refill‑focused model, and grew a community that cared about doing things better.
Their vision shaped everything Bit by Bit stands for today, and we’re proud to continue the legacy they built with so much intention and heart.
A New Chapter in Taranaki
In 2026, our family — Steph, Cam, Danielle, and Mackenzie Richardson — became the new custodians of Bit by Bit. Long‑time customers and supporters, we’ve always been drawn to its integrity, plant‑based ethos, and commitment to doing things properly.
Today, Bit by Bit is handcrafted in the rural community of Uruti, North Taranaki, where we live, work, and raise our twin daughters – Danielle and Mackenize. Our focus is simple: protect what makes the brand special, honour its origins, and grow it thoughtfully and sustainably.
Kia ora — we’re Steph and Cam. We’re a Taranaki family deeply connected to our land and community, running a small sheep and beef operation alongside a local maintenance business.
Steph brings a background in digital transformation and people‑centred consultancy — detail‑driven, systems‑minded, and passionate about community betterment.
Cam brings a steady, practical approach shaped by farming and hands‑on business ownership — process‑driven, consistent, and committed to quality.
Together, we bring care, consistency, and community values to every product we make.
Our Values
-
Natural Ingredients
Plant‑based, gentle, effective.
-
Low‑Waste Living
Designed for refill + reuse.
-
Hand-crafted in the Uruti Valley
Small‑batch, rural Taranaki.
-
Integrity in Every Step
Quality over shortcuts.
-
Community‑Driven
Rooted in connection + care.
-
Thoughtful Growth
Growing sustainably, one step at a time.