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This Black Friday, Bit by Bit are teaming up with CaliWoods and a group of conscious NZ brands to offer a refreshing alternative to the typical sales frenzy: the CaliWoods and Friends Give 20, Get 20 campaign.
From Friday, November 29th ("Black Friday"), to Monday, December 2nd (“Cyber Monday”), customers can shop with us or participating brands and choose to either "Give" 20% of their purchase to a meaningful cause or "Get" a 20% discount off their order.
For Bit by Bit purchases, the "Give" option supports Forest & Bird, which proudly defends nature across all of Aotearoa.
Why a Black Friday Boycott:
We appreciate that this year has been tough and as the gift-giving season approaches, we are balancing our stand against hyper-consumption with an offer that still benefits our community and a cause we believe in. By providing the choice to either give or save, we are inviting you to purchase with purpose, aligning with our core value of sustainability.
Who is joining us:
CaliWoods, working hard to make a sustainable life easier and exciting through awesome eco products, fresh ideas and motivating information. They will support Sea Shepherd, which fiercely protects marine life and ocean ecosystems worldwide.
Hemprino, a luxury knitwear company using a blend of hemp and merino wool. They will direct donations to Meat the Need, which provides sustainable food support to those in need.
Raw Nature NZ, specialising in natural deodorants, lip care, and other wellness essentials. They will support Insight Endometriosis, an organisation dedicated to helping those impacted by endometriosis.
How It Works:
Enter the code “GIVE20” or “GET20” at checkout for any of the four brands. Please note that each brand is able to tailor this code in the way they need. For Bit by Bit the discount or donation, will apply store and sitewide*.
The Takeaway:
We believe that this approach will raise awareness around the craziness that Black Friday has become while offering you choices to suit your situation. With this little change of tack, we have come together with other amazing brands, too! If you like what you see, please share this article to help your favourite brands and encourage them to join us + CaliWoods with this amazing initiative next year!
*Vouchers and instore tap refills will be excluded.